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Frank Sepe’s New ‘Fitness as a Lifestyle Collection’ Sells Out Within 3 Hours of Airtime During First-Ever HSN Debut
By FrankSepe.com | December 6, 2009
ST. PETERSBURG, Fla., Aug. 5 /PRNewswire/ — Frank Sepe, fitness and
nutritional expert, author, and celebrity trainer, experienced tremendous
success with the launch of his new Fitness as a LifestyleCollection. This new
concept in fitness launched on HSN and hsn.com on Tuesday, July 28th. The
collection features a revolutionary fitness system designed to achieve a
faster and more effective total body workout.
The Frank Sepe Fitness Disc(R) The Premier Workout System combines a small
footprint with big exercise benefits. It enables users to get core training,
weight resistance, and a cardio workout; a head-to-toe fitness solution. “It
was important for me to develop a product that anyone could easily use,” said
Frank Sepe. “My goal is to make fitness fun and affordable for everyone across
America. Now being on HSN, I have the opportunity to directly connect and
impact a huge audience.”
Sepe joined HSN by partnering with Ingenious Designs (IDL) its wholly owned
subsidiary, which was founded by entrepreneur and inventor Joy Mangano. IDL is
home to some of HSN’s most successful brands, including Joy Mangano, renowned
chef Todd English, guitar virtuoso Esteban, super-model Iman, entertainment
icon Paula Abdul, tennis legend Serena Williams, and now fitness expert Frank
Sepe, among others.
“When I met Frank, I immediately knew that he was the perfect extension for
this house of power brands,” said Joy Mangano. “Everyone that meets him
immediately aspires to be as healthy and fit as he is. I am absolutely
thrilled with his debut appearance and I know we will continue to watch Frank
revolutionize the world of fitness with his creative and genuine approach to
this industry!”
Sepe uses motivation, commitment, and consistency as the integral components
to achieving one’s health and fitness goals, as well as for healthy lifestyle
transformation. His fitness style encompasses almost all conditioning
activities, and will continue to be focused on adding innovation to the health
and fitness categories. In the coming months, Sepe will introduce new fitness
items as part of his Fitness as a Lifestyle Collection on HSN and hsn.com.
About Frank Sepe
As a leader and innovator in the fitness industry for over 15 years, Frank
Sepe proves to be one of the top fitness and nutrition gurus. He has won body
building titles, written bestselling fitness and nutrition books, been
recruited as a personal trainer to many celebrities, and most of all seen all
facets of the world of fitness and nutrition. Not only is Frank behind some of
the most revered fitness content in top magazines as an editor, he has also
graced the cover of countless magazines, fitness encyclopedias, and you may
have even see him on a handful of romance novels. Frank is a fitness media
expert both on television and radio, and now he takes center stage on HSN.
It’s Frank’s nature to help motivate, mentor, and guide people to a better
body and outlook on life. Frank’s well rounded talent and easy-to-use programs
have helped countless people embrace his fun and innovative approach to
fitness. His devotion to helping people, paired with his true fitness
expertise, has led him to spread the message of getting fit, motivating
yourself and living Fitness as a Lifestyle.
About Ingenious Designs, LLC
IDL is a subsidiary of HSN, an operating segment of HSN, Inc., and was founded
in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most
recognized and successful electronic retailing personalities in the industry
today. With over 244 million sold, her famous Huggable Hangers are in homes
across the country! The company is a leader in designing, inventing, and
marketing innovative and unique products including the original Miracle Mop,
My Little Steamer, and Clothes-it-All Luggage System. In addition, IDL has
broadened its scope by managing and also designing product for the
award-winning guitar virtuoso Esteban, icon and most celebrated super-model
IMAN, Tennis Legend Serena Williams, world-renowned celebrity American Idol
judge Paula Abdul, and chef and restaurateur Todd English, in the electronic
retailing industry and infomercials.
About HSN:
HSN is an interactive lifestyle network and retail destination, offering a
curated assortment of exclusive products combined with top brand names. HSN
incorporates experts, entertainment, inspiration, solutions, tips and ideas to
provide an entirely unique shopping experience for its customers. On HSN and
hsn.com, customers will find exceptional selections in Health & Beauty (e.g.
M. Asam, Carol’s Daughter, Clarins, FusionBeauty, HoMedics, Italian Beauty,
Andrew Lessman’s Procaps, Lancome, Serious Skin Care, ybf Cosmetics); Jewelry
(e.g. Paula Abdul, Heidi Daus, R.J. Graziano, IMAN Global Chic, michaeLisa,
Noir, Rarities: Fine Jewelry With Carol Brodie, Amedeo Scognamiglio, Tori
Spelling, Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin
Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy
Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g.
Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Carlos
Falchi, Diane Gilman, Tina Knowles, Adrienne Landau, Sharif, Heidi Weisel,);
and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
HSN is available across all media including its TV network and hsn.com, which
ranks in the top 30 of the top 500 internet retailers. HSN, the original
shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
SOURCEÂ HSN
Frank Sepe Fitness as a Lifestyle Collection: Corinne Pipitone of Coburn
Communication, +1-212-536-9826, Corinne.pipitone@coburnww.com
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